Does your website still match your business?

A website can function perfectly and still leave the wrong impression. The most useful redesign question is whether the site represents the organization you are today.

By David Glaeser · Media Dominance

WEBSITE + WOOCOMMERCE

LongShot
Golf®

Product knowledge.
A clear path to purchase.

ECOMMERCE / MICHIGAN

Start with the gap, not the age.

An old website is not automatically a bad website. Ask what has changed since it was built. Your services may be broader, the quality of your work may be higher, or the customers you want may be different. If the site still describes an earlier version of the business, visitors are missing important context.

Look at it through a new customer’s eyes.

Can someone quickly tell what you do and who you help? Can they see relevant work? Are the photographs current and specific? Is the next step obvious on a phone? Those questions often reveal more than a discussion about colors or animations.

Review the paths that matter.

Walk through a real inquiry. Find a service, read the page, use the form and check where the message arrives. If you sell online, place a test order. An attractive screen is only part of the experience; the steps after it need the same attention.

Protect what is already valuable.

Before changing URLs or removing pages, review search traffic, referrals and existing content. Keep valuable information or map it to a useful replacement. A redesign should give the business a stronger foundation without casually discarding what already helps people find it.

Write a short redesign brief.

List the audience you want, the actions you want them to take, the proof you can show and the things that currently get in the way. That is a better starting point than a collection of websites you like. Visual references become more useful once the goal is clear.

LET’S BUILD YOUR NEXT CHAPTER